Ever since the Levi's adverts in the 1980s and 1990s including Stiltskin's "inside", and Johnny Cash's "Ring of Fire" started using pop music, there has been a strong connection between the audio and visual elements of adverts. The batton was then picked up by VW with The Bluebells' "Young at Heart" and Acker Bilk's "Stranger on the shore". Then we had Ladysmith Black Mambazo's "Inkanyezi Nezazi" for Heinz baked beans, Wheatus's "Teenage dirtbag" and David Bowie's "Space Oddity" for Renault. More recent examples have included Andy Williams' "The impossible dream" for Honda, Republica's "Ready to go" for Halfords, and James Taylor's "You've got a friend" for the AA. Current examples include Blackheart's "Unlike Water" in the flowing Moben Kitchens commercial, Nancy Sinatra's "The End" in the funny film edited one for Vodafone, Jose Gonzalez's "Heartbeats" and Rolling Stones' "She's a rainbow" for Sony Bravia. Now we have the folky twang of Simone White's "Beep Beep Song" while the Audi R8 builds itself.
For more info about these and other advert music http://www.commercialbreaksandbeats.co.uk/
No comments:
Post a Comment